Mobile SEO 2025: 5 Steps to Boost Rankings & Conversions
This article covers proven optimization techniques, performance testing tools, and ranking strategies for mobile optimization.
Portfolio
My portfolio showcases my work across e-commerce, marketing, AI and tech. My versatility allows me to adapt my writing style and tone to effectively communicate with various target audiences.
Personal Branding for Influencers: 2025 Guide
I wrote this guide to help beginner influencers create a personal brand that connects with followers and increases opportunities for brand deals.
The content marketer’s playbook for proven ROI - impact.com
This piece gives content marketers steps to connect their efforts to results, justify budgets, and refine their strategy for a targeted, data-driven content program.
How To Open a Cheese Shop in 10 Simple Steps
This post guides cheese enthusiasts and entrepreneurs on how to open a cheese shop.
The Ultimate Guide to Legal Data Analytics
I wrote this piece to help readers understand everything they need to know about legal analytics, their importance, and how to track and interpret data.
8 Innovative Ways to Reduce Ecommerce Shipping Costs
This TOFU SEO-focused listicle details how ecommerce merchants can reduce shipping costs.
How generative AI can be a force for equity and inclusion in the workplace
The workplace is often seen as a battlefield. That’s especially true for people who are historically “othered”, such as BIPOC, LGBTQIA+, non-native language speakers, neurodivergent people, women, and more. Amid the buzz of meetings, deadlines, and Slack notifications, there’s a constant struggle for equity, inclusion, and respect. This is where generative AI can make a real difference. It’s not just a tool — it’s a transformative force reshaping the rules of social engagement.
There are a lo
There are a lo
6 strategic planning activities for your organization | Mural
Thomas Edison once said, “Good fortune is what happens when opportunity meets with planning.” In the business world, where chaos and opportunity often go together, Edison's words echo the importance of aligning foresight with action.
That's where strategic planning comes into play.
Strategic planning operates as a guiding compass that steers organizations through the ever-changing landscape of the business world. It involves the meticulous process of goal setting, making informed decisions, an
That's where strategic planning comes into play.
Strategic planning operates as a guiding compass that steers organizations through the ever-changing landscape of the business world. It involves the meticulous process of goal setting, making informed decisions, an
Future-ready your people for an AI workplace
Let’s do a little time travel. Go on: hop into your DeLorean/TARDIS/phone booth/hot tub/Wayback Machine — whatever your time machine of choice is — and set the dial to your workplace, circa 2025. Most people at your company are using generative AI as part of their jobs. They’re relying on AI solutions for creating content and reports, finding answers to questions among your company’s labyrinth of internal docs, and driving consistency and compliance.
Yet, amid the pulse of progress, some pertin
Yet, amid the pulse of progress, some pertin
Retrieval-augmented generation (RAG): What it is and why it's a hot topic for enterprise AI
For this piece, I interviewed an AI subject matter expert to help explain what Retrieval-augmented generation (RAG) is and how it works.
The Ultimate Ecommerce A/B Testing Guide
In the world of sales, "ABC: Always Be Closing" reigns supreme. But in the ecommerce world, "ABT: Always Be Testing" should be law.
Tackling AI bias
Although AI bias is a serious topic, I had more fun than usual writing this piece because it's under my own by-line!
Every company needs a corporate AI policy
This guide helps businesses navigate the inevitable widespread adoption of AI.
Why you can't replace human insight: The importance of editorial skills in the AI era
I wrote this article using Writer's generative AI tool. I also added my own creative flair to show why editorial skills are more crucial than ever in the AI age.
5 ways to make money with TikTok marketing
The original article was targeted towards influencers. I refreshed it by reframing and updating the content for brand and content marketers.
How to make an interactive video (and why it’s worth it for your brand)
Vimeo makes it surprisingly simple to create an interactive video. Here's how to do it, in five easy steps.
How Clearscope Helps IBM Remain at the Forefront of Innovation
In 2022, IBM was named one of Fast Company's 10 most innovative enterprise companies. Quite a feat for a company that has been around for 110 years. A large part of IBM's enduring success is due to its rigorous research and validation process and high-quality standards. This has led to the company making recent bold strides in quantum computing and Artificial Intelligence (AI).
5 Steps CFOs Can Take to Build an Agile Finance Function
5 Steps CFOs Can Take to Build an Agile Finance Function Step 1. Reduce Reliance on Excel Spreadsheets Step 2. Accelerate Time to Value with a Cloud-Based Continuous Planning Platform Step 3. Streamline the Financial Close Step 4. Adopt Rolling Forecasts Step 5. Embrace Digital Technologies Keep Learning About Business Agility to Create an Agile Finance Function
5 Steps CFOs Can Take to Build an Agile Finance Function Some of the best business lessons can be learned from the world’s greatest at
5 Steps CFOs Can Take to Build an Agile Finance Function Some of the best business lessons can be learned from the world’s greatest at
25 Best Examples of Helpful FAQ Pages (+How to Create Your Own) - Whatfix
FAQ pages help customers find quick answers to common problems. Learn how to write your own from the best FAQ page examples in 2023.
How to Use TikTok for Business: A Beginners Guide
Business is booming on TikTok right now, especially for small businesses. The hashtags #smallbusiness, #smallbiz, and #supportsmallbusiness, for example, have amassed billions of views.
And with more than 1 billion (and growing) active users, TikTok is more than just a simple video app for lip-syncs and dance videos. It's become a social commerce platform that can help you reach millions of potential customers and generate sales for your business.
This article will show you how to get star
And with more than 1 billion (and growing) active users, TikTok is more than just a simple video app for lip-syncs and dance videos. It's become a social commerce platform that can help you reach millions of potential customers and generate sales for your business.
This article will show you how to get star
How to Use Social Commerce to Generate Sales
Shopping on social media, or social commerce, is changing the way your customers shop online and is expected to grow into a 1.2 trillion global industry by 2025.
Social media is already a powerful tool for e-commerce — 77 percent of people use social media to learn more about a product or brand. Social commerce takes this a step further because consumers can get ideas, browse for items, and make a purchase, all without leaving their favorite app. And this form of e-commerce is creating opport
Social media is already a powerful tool for e-commerce — 77 percent of people use social media to learn more about a product or brand. Social commerce takes this a step further because consumers can get ideas, browse for items, and make a purchase, all without leaving their favorite app. And this form of e-commerce is creating opport
How to Get Started with Small Business Video Marketing
As a small business owner, you have a lot to deal with. The last thing you probably want to do is add video marketing to your list of responsibilities, especially if you have no experience with video and don't know where to start.
Video marketing doesn't have to cost a lot of money or take up a lot of your time. This article will show you some time-saving AND cost-effective ways to quickly get started with video marketing for your small business.
Video marketing doesn't have to cost a lot of money or take up a lot of your time. This article will show you some time-saving AND cost-effective ways to quickly get started with video marketing for your small business.